Allround marketing for LCDP Girls
In the beginning op 2023 it was time for a new step in my career. I started as an allround marketeer for the girls collection of Les Coyotes de Paris, known as LCDP Girls. This role gave me the opportunity to level op my skills in creative marketing.
My responsibilities included overseeing a wide range of tasks, from content management and social media operations to influencer collaborations and campaign concepts. My ability to develop and maintain our seasonal content calendar ensured team alignment on upcoming projects, while the management of daily operations on platforms like Instagram and TikTok drove more engagement.
Also organizing campaign shoots was one of my seasonal tasks. From concept to final image, I managed the entire process, showcasing my creativity, eye for detail, and project management skills. Coming up with a marketing plan that matched with the target audience translated seamlessly into a social media plan that resonated with the LCDP followers.
Because I’ve worked on the marketing side of LCDP on my own, it made me familiar with all the different tasks, related to strategy goals, campaigns and advertisement.
Creating & managing seasonal marketing calendars for all upcoming content, campaigns & events.
Finding & executing collaborations for brands, special projects in fashion, objects & lifestyle.
Daily execution on social media for the following platforms: Instagram, TikTok, Facebook & Pinterest.
Building on partnerships & influencer collaborations. From contacting to selecting, to shipping & keeping track of giveaways, posting and engagement results.
Finding inspiration and conceptual direction for upcoming campaigns & content.
Production and further development of campaigns & content. From model search to practical needs, styling & location scouting.
Production & execution of seasonal
e-commerce shoots.
Creating graphic design outputs for B2B, e-commerce and projects.
Organizing seasonal offline events, store activations & pop-ups.
E-mail marketing & creative website maintenance, such as homepage design, campaign pages or any new creative adjustments.
ECOM SHOOT FW23
For every new season there’s a ecom shoot to use online on the shopping page.
The concept around the FW23 collection is called ‘A swirl down memory lane’:
CAMPAIGN SHOOT SS23
Chapter 1: Porto City
Yes girls, we’re taking you with us to sunny Porto! Our gorgeous LCDP Girls, Mayu & Eira show you all the cool spots and a sunny beach.
But first things first, getting some fresh fruits! As the days are getting longer, the temperatures are rising and dresses, skirts and tops are finding
its way outside the closets- we’ll provide you with summer vibes and styling inspiration. We’ve spent our time in the city and at the seaside
and we’re more than ready to take you along the ride!
Chapter 2: Porto Beach
We’ve left Porto city behind and found our way to the beach. The perfect place to stay during the hot days of summer.
Cooling down in the sea, enjoying the fresh breeze and just chilling to the max. Come with us to the seaside of Porto & enjoy summer to the fullest!
CAMPAIGN SHOOT FW23
Chapter 1 – Autumn in Antwerp
‘Are you ready for a Belgium take-over? We’ve spend some time in the most romantic & stunning city,
so it’s time to take you with us. Say hi to Antwerp!‘
